“Alok is a seasoned competitive intelligence guy. Highly skilled and attentive to details. His use of creating "battlecards" as a competitive tool is very innovative. He's a great resource for assisting product marketing, product management, and competitive intelligence teams.”
About
MY MANTRA: “Always do your best. What you plant now, you will harvest later." - Og…
Services
Activity
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Join us online Wednesday, March 12th at 7pm for a talk presented by Paul H. Pearce, President, Americas at Great Demo! This session will equip…
Join us online Wednesday, March 12th at 7pm for a talk presented by Paul H. Pearce, President, Americas at Great Demo! This session will equip…
Liked by Alok Vasudeva
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THIS THURS: Need to enhance your pitching skills? Eat, drink, and learn valuable pitching and storytelling tips applicable to any situation from…
THIS THURS: Need to enhance your pitching skills? Eat, drink, and learn valuable pitching and storytelling tips applicable to any situation from…
Liked by Alok Vasudeva
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To understand Salesforce's recent announcement of usage-based pricing, we are going to use Model 1 from Revenue Architecture: The Revenue Model. The…
To understand Salesforce's recent announcement of usage-based pricing, we are going to use Model 1 from Revenue Architecture: The Revenue Model. The…
Liked by Alok Vasudeva
Experience
Education
Licenses & Certifications
Volunteer Experience
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PAC Founding Member
Pragmatic Institute
The Pragmatic Alumni Community is an online community for the more than 150,000 alumni of the Pragmatic Framework.
One of 200 founding members globally for the Pragmatic Institute's Alumni Community. Facilitating insightful, helpful and curious discussions in the online community.
Publications
Projects
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Channel Partner Program Creation
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Details on the Marconi Telephony Partner Program launched.
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Content Development & Content Marketing
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Created a minimalist, on-trend content approach for a VAR's website with optimized, branded messaging for high-margin products. The effort contributed to rapid growth and a subsequent acquisition by a top-100 cloud services provider.
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Content Development & Thought Leadership
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Produced 50+ blog posts in 12 months that positioned a technology company as a thought leader and prompted HP to request contributions to its DevOps community.
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Content Marketing & Sales Enablement
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Salesforce's Data.com community asked me to deliver a webinar on incorporating psychology when creating content. Gauging Buyers’ Personality Types & Selling with Content
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Market & Competitive Research
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Performed in-depth market, industry, and competitive analyses for an IP-PBX vendor, and utilized findings to build a strategy for greater analytics (particularly close rates).
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Marketing Leadership for Program Visibility & Impact
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Designed and led marketing campaigns and initiatives to increase awareness and revenue growth. The program secured $100M (24% of alliance partner HP's total high-end storage sales), resulting in HP "Best-in-Class, Master-Level Reseller" status.
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Marketing Strategy & Campaign Management
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Directed the marketing strategy and campaign to launch a cloud-hosted service for the world's 8th-largest data center, resulting in #1 market share in the purchase of linear accelerators at 70%.
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New Product Marketing & Launch
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Built the marketing strategy for a new product and assembled a "tiger team" sales force to capture $32M in sales, 40 high-value accounts, and adoption by 30,000 users.
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Product Marketing Leadership
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Developed and executed the product marketing and communications strategy and plan for the corporation's flagship product, which contributed to the product's recognition as InfoWorld's "Technology of the Year." The platform continues to maintain a top-3 market position years later.
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Public Speaking
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Spoke at CMP Media's VoiceCon roadshow panel for “SIP’s Changing Role in Enterprise Communications” and communications and at the JUST-US annual user group meeting.
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Social Media & Web Content Development
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Increased Twitter followers by 535% within 60 days, developed a WordPress microsite and LinkedIn product page, and identified key influencers for an SDN's test automation platform.
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Webinar Creation & Execution
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Produced content, wrote promotional copy, and selected an industry analyst for a webinar titled, “The Role of a SIP Softswitch in the Enterprise.” Despite having a budget of $5,000, this was still the second most viewed webinar of the year with 467 registrants and a 46% attendance rate.
Honors & Awards
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✪ Salesforce's Data.com Connect Rainmaker
Salesforce
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✪ InfoWorld Technology of the Year Award for Siemens HiPath 8000 IP-PBX
InfoWorld
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✪ 1st Place - “SIP PBX’s Stake a Claim”
InfoWorld
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✪ Competent Toastmaster (CTM)
Toastmasters International
Organizations
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Competitive Marketing Summit
Co-founder
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Silicon Valley Product Management Association (SVPMA)
Volunteer
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Strategic and Competitive Intelligence Professionals (SCIP)
Chair, Silicon Valley Chapter
Recommendations received
29 people have recommended Alok
Join now to viewMore activity by Alok
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I feel like marketers are so busy arguing over leading with features vs. benefits vs. value vs. pains vs. verbs vs. klingon that I’m starting to…
I feel like marketers are so busy arguing over leading with features vs. benefits vs. value vs. pains vs. verbs vs. klingon that I’m starting to…
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Just like factories organize production in assembly lines, you want to organize your go-to-market strategy based on the value of the…
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One of the most common questions I get is, "How do we position a product with no differentiation?" I'm going deep on this in the newsletter this…
One of the most common questions I get is, "How do we position a product with no differentiation?" I'm going deep on this in the newsletter this…
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Marketing metrics demystified. I've spent 30 years thinking about what should be the right marketing metrics that incentivize the right behavior for…
Marketing metrics demystified. I've spent 30 years thinking about what should be the right marketing metrics that incentivize the right behavior for…
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PMMs and PMs both have a process for bringing products to market. Unfortunately both (still) happen separately. It looks more like a baton pass, not…
PMMs and PMs both have a process for bringing products to market. Unfortunately both (still) happen separately. It looks more like a baton pass, not…
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Market sizing isn't sexy. But it's the difference between a thriving business and a failed startup. Here's your cheat sheet to nail it: Know your…
Market sizing isn't sexy. But it's the difference between a thriving business and a failed startup. Here's your cheat sheet to nail it: Know your…
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Most companies have a huge blindspot in their messaging. And I mean messaging across channels, from talk tracks to website copy. That blindspot…
Most companies have a huge blindspot in their messaging. And I mean messaging across channels, from talk tracks to website copy. That blindspot…
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Everyone who engages w/ AWS (inside or out) needs this! So helpful in many ways!
Everyone who engages w/ AWS (inside or out) needs this! So helpful in many ways!
Liked by Alok Vasudeva
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Quick! Name 5 habits that dramatically speed product development cycles... We'll wait, but only until July 10th for…
Quick! Name 5 habits that dramatically speed product development cycles... We'll wait, but only until July 10th for…
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I found Meta's 5 criteria for the product sense interview. They're surprising. Let's break them down: Reminder... this is the interview where they…
I found Meta's 5 criteria for the product sense interview. They're surprising. Let's break them down: Reminder... this is the interview where they…
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Thanks for the shout out Chris Donnelly 👏 👏 👏 👏
Thanks for the shout out Chris Donnelly 👏 👏 👏 👏
Liked by Alok Vasudeva
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If you have lost your job. If you have left a toxic work or personal relationship. If you have coworkers or friends who won’t text or call you…
If you have lost your job. If you have left a toxic work or personal relationship. If you have coworkers or friends who won’t text or call you…
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Last week I hinted about my very specific definition of the term platform (vs portfolio). There was an awesome debate in the thread, which Heidi Shey…
Last week I hinted about my very specific definition of the term platform (vs portfolio). There was an awesome debate in the thread, which Heidi Shey…
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