Alok Vasudeva

Alok Vasudeva

San Francisco Bay Area
3K followers 500+ connections

About

MY MANTRA: “Always do your best. What you plant now, you will harvest later." - Og…

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Activity

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Experience

Education

Licenses & Certifications

Volunteer Experience

  • Silicon Valley Product Management Association Graphic
  • Pragmatic Institute  Graphic

    PAC Founding Member

    Pragmatic Institute

    The Pragmatic Alumni Community is an online community for the more than 150,000 alumni of the Pragmatic Framework.

    One of 200 founding members globally for the Pragmatic Institute's Alumni Community. Facilitating insightful, helpful and curious discussions in the online community.

Publications

Projects

  • Channel Partner Program Creation

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    Details on the Marconi Telephony Partner Program launched.

    See project
  • Content Development & Content Marketing

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    Created a minimalist, on-trend content approach for a VAR's website with optimized, branded messaging for high-margin products. The effort contributed to rapid growth and a subsequent acquisition by a top-100 cloud services provider.

  • Content Development & Thought Leadership

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    Produced 50+ blog posts in 12 months that positioned a technology company as a thought leader and prompted HP to request contributions to its DevOps community.

  • Content Marketing & Sales Enablement

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    Salesforce's Data.com community asked me to deliver a webinar on incorporating psychology when creating content. Gauging Buyers’ Personality Types & Selling with Content

  • Market & Competitive Research

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    Performed in-depth market, industry, and competitive analyses for an IP-PBX vendor, and utilized findings to build a strategy for greater analytics (particularly close rates).

  • Marketing Leadership for Program Visibility & Impact

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    Designed and led marketing campaigns and initiatives to increase awareness and revenue growth. The program secured $100M (24% of alliance partner HP's total high-end storage sales), resulting in HP "Best-in-Class, Master-Level Reseller" status.

  • Marketing Strategy & Campaign Management

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    Directed the marketing strategy and campaign to launch a cloud-hosted service for the world's 8th-largest data center, resulting in #1 market share in the purchase of linear accelerators at 70%.

  • New Product Marketing & Launch

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    Built the marketing strategy for a new product and assembled a "tiger team" sales force to capture $32M in sales, 40 high-value accounts, and adoption by 30,000 users.

  • Product Marketing Leadership

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    Developed and executed the product marketing and communications strategy and plan for the corporation's flagship product, which contributed to the product's recognition as InfoWorld's "Technology of the Year." The platform continues to maintain a top-3 market position years later.

  • Public Speaking

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    Spoke at CMP Media's VoiceCon roadshow panel for “SIP’s Changing Role in Enterprise Communications” and communications and at the JUST-US annual user group meeting.

  • Social Media & Web Content Development

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    Increased Twitter followers by 535% within 60 days, developed a WordPress microsite and LinkedIn product page, and identified key influencers for an SDN's test automation platform.

  • Webinar Creation & Execution

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    Produced content, wrote promotional copy, and selected an industry analyst for a webinar titled, “The Role of a SIP Softswitch in the Enterprise.” Despite having a budget of $5,000, this was still the second most viewed webinar of the year with 467 registrants and a 46% attendance rate.

Honors & Awards

  • ✪ Salesforce's Data.com Connect Rainmaker

    Salesforce

  • ✪ InfoWorld Technology of the Year Award for Siemens HiPath 8000 IP-PBX

    InfoWorld

  • ✪ 1st Place - “SIP PBX’s Stake a Claim”

    InfoWorld

  • ✪ Competent Toastmaster (CTM)

    Toastmasters International

Organizations

  • Competitive Marketing Summit

    Co-founder

  • Silicon Valley Product Management Association (SVPMA)

    Volunteer

  • Strategic and Competitive Intelligence Professionals (SCIP)

    Chair, Silicon Valley Chapter

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